Best Vendor surveyed over 550 start-ups on a mission to find out what products and providers they have used to help run their activities. Google Apps and Google analytics have come out clear tools of choice from the participants of the survey.
From a communications and marketing angle, Google Apps comes out as being the strongest email client used most likely for its strong integration with other Google cloud services and Google Analytics is the most popular web analytic tool by a country mile. For email marketing Mail Chimp comes out on top, whilst in social media, HootSuite is the most popular client used, however social networks Facebook and Twitter come out as the most used social networking tools.
The information is interesting and does leave you asking and wanting more analysis, for example a comparison of profiles by type of companies and also a little more data on why these tools are coming out on top. I guess it is early days for BestVendor whose business model relies on such information so stay tuned and sign up to their beta, it may provide a deeper insight to these findings.
Pingback: Google Analytics: A few Handy Power Tricks « Tim Ngwena